Marketing Plan - Option Care Services Essay Example | Topics and Well Written Essays - 3000 words

Marketing Plan - Option Care Services - Essay Example Option Care Services is increasingly looking forward to provide high quality, professional and extremely caring services to its individual as well as its organizational clients, by providing them with highly trained and efficient caring staffs comprising of nurses, cleaners, care assistants and related or necessary support workers. Option Care Services is also looking forward to maintain a line of consistency in terms of quality and professionalism for the personnel provided to the individual or organizational clients. And finally, the organization is also targeting to be acknowledged as the best agency to provide quality healthcare personnel to their clients in the London region. Marketing Audit The marketing audit comprises of analyzing of various factors related to the external and internal environment for a business that comes into play when charting out the role of the various elements of the marketing mix. A typical marketing audit comprises of both the internal as well as the external audit (Perreault & McCarthy, 2006, p.549). External Audit The external audit can be performed by analyzing the business using the PEST analysis as well as an analysis of the competitive environment as well. PEST Analysis: Political Around the year 2008, the government of UK was providing extensive support for domiciliary services availed by the senior citizens of UK in order to retain their independency in their homes or surroundings. The senior citizens of UK, at that time, could avail the need of personal care and other related support activities, with sponsorship from the government or the local council. This led to huge increments in the governmental spending and led to huge public spending deficits. As a consequence of this cut, the local council came up with an effective measuring criterion on the basis of the sickness or the severity of needs in order to avail the services sponsored by the government. This has led to an increase in the personal spending amongst the m asses of UK to avail the personal care and support services on their own. Economical The macro economical factors also played its part in this particular service sector. Coupled with the global credit crunch, came the effect of slowdown in the factory outputs all over the globe, the triggering of fears for a double dip recession in certain part of the world and the extended phenomena and political drama related to the Euro zone crisis. This created a panic among the government policy makers in regards to their huge public spending. As a counter measure to these macro economic factors, the government responded by setting up cuts on its spending in the supporting the domiciliary needs of the people of the UK region. Social In response to the government’s measure to protect the country from possible economic crisis, cuts on the domiciliary needs of the masses, a social effect was triggered as well. As a matter of fact, more and more people are trying to avail the services for ca ring and support by paying from their own pockets. Technological Though the