The Truman Show Essay example -- Papers

'The Truman Show' is the account of a child who is purchased by a TV organization during childbirth. He turns into the star of the TV program, however he has no clue about that his life is being shot. All the individuals in his life, for example, his better half, closest companion, and partners are on-screen characters. There are no set contents. There are three distinct universes appeared in the film: Truman's reality, the maker's reality, and this present reality when we see the watchers watching the program in the homes. The film begins when Truman is twenty-nine. We see him start to turn into dubious, by odd events, for example, a light tumbling from the sky, the manner in which his loved ones promote things, and individuals that inadvertently jump on the sharing time him things. Truman has for a long while been itching to travel, yet clearly he can't on the grounds that the set of 'The Truman Show' is just a single town. He saw his dad 'bite the dust' while they were cruising together, and the anecdotal chief of 'The Truman Show' did this so Truman would be thalassophobic, and wouldn't like to go as such. Inevitably he needs to escape the town due to every one of these doubts, and he gets postponed for a very long time attempting to pass via vehicle. He works up the determination to pass by vessel and in the wake of cruising for some time he hits a background with mists painted on it. Christof's voice is heard and he addresses Truman, however he can't be seen. He attempts to convince Truman to remain on the planet he made for him, and discloses to him that he is the star of a TV program. Truman finds a entryway, and after some bantering with Christof, he leaves. The chief's goals - - Diminish Weir was the chief of the film, 'The Tru... ...ch as a bustling bar all viewing, the two old women, the security monitors, the man in the shower, and Sylvia. We likewise observe shots from the makers control room, so in this last succession we see from the entirety of the three universes that we se at various organizes in the film. Up to this point, the various universes are appeared, however they're very scattered in the film. In this last succession, we see them much more normally, rather than simply Truman's. It nearly appears that we see from the crowd more to show that Truman will be in that world soon. Individuals from the various universes are meeting up, in light of the fact that Truman's left, and the creation group will all be out of occupations. This is significant in light of the fact that there is a great deal in the film saying that this present reality is an awful spot, yet at long last it's the place we as a whole originate from, and where we as a whole have a place.

Dr Jekell and Mr Hyde essays

Dr Jekell and Mr Hyde articles The term Jekyll and Hyde, presently a piece of our regular language, can be found in many word references. Irregular word reference meanings of Jekyll and Hyde include: 1) One who has semi schizophrenic, exchanging periods of agreeableness a repulsiveness. 2) An individual having a part character, one side of which is acceptable and the other abhorrence. 3) This expression alludes to an individual who switches back and forth between enchanting attitude and very upsetting conduct. This idea spins around the experience of Dr. Jekyll, empowered by drinking an elixir, into living as his own living side, whom he names Hyde. Stevenson proposed Jekylls character to be articulated Je (French word for I) Kill (Je-Kill = I execute), as a sign that the specialist needed to segregate the detestable bit of himself, properly named Hyde, which means low and indecent cover up or tissue which must escape human advancement. At the point when Robert Louis Stevenson composed the story Dr. Jekyll and Mr. Hyde, he depicted keeps an eye on abhorrent nature as a segment of his all out cosmetics, and indicated that the malicious part will regularly communicate more compellingly and effectively than do different angles. All through life, an individual can build up a feeling of the contention that really includes ones great and abhorrence natures. Regularly a people current activities mirror their youth encounters. Jekyll, portrayed by Stevenson, brought into the world affluent, grew up attractive, noteworthy, and recognized. However, all through a lot of his life, he submits mystery acts which he completely laments. Right on time in Jekylls improvement, Stevenson had him perceive a significant deception of life...so significant a twofold seller and that man isn't really one, however two. Mentally, he assesses the contrasts between his private life and his open life and, at last, he gets fixated on the thought th ... <!

Jay, John

Jay, John Jay, John, 1745â€"1829, American statesman, 1st chief justice of the United States, b. New York City, grad. King's College (now Columbia Univ.), 1764. He was admitted (1768) to the bar and for a time was a partner of Robert R. Livingston. His marriage to Sarah, daughter of William Livingston, allied him with that influential family. In pre-Revolutionary activities he reflected the views of the conservative colonial merchant, opposing British actions but not favoring independence. Once the Declaration of Independence was proclaimed, however, he energetically supported the patriot cause. As a delegate to the First and Second Continental Congresses he urged a moderate policy, served on various committees, drafted correspondence, and wrote a famous address to the people of Great Britain. Returning to the provincial congress of New York, he guided the drafting (1777) of the first New York state constitution. Jay was appointed (1777) chief justice of New York but left that post to become (Dec., 1778) president of the Continental Congress. In 1779 he was sent as minister plenipotentiary to Spain, where he secured some financial aid, but failed to win recognition for the colonial cause. He was appointed (1781) one of the commissioners to negotiate peace with Great Britain and joined Benjamin Franklin in Paris. Jay declined further diplomatic appointments in Europe and returned to America to find that Congress had appointed him Secretary of Foreign Affairs, a post he held (1784â€"89) for the duration of the government under the Articles of Confederation. Although he was able to secure minor treaties, he found it impossible under the Articles of Confederation to make progress in the settlement of major disputes with Great Britain and Spain, a situation that caused him to become one of the strongest advocates of a more powerful central government. He contributed five papers to The Federalist, dealing chiefly with the Constitution in relation to foreign affairs. Under the new government Jay became (1789â€"95) the first chief justice of the United States. He concurred in Justice James Wilson's opinion in Chisholm v. Georgia, which led to the passing of the Eleventh Amendment. When the still-unsettled controversies with Great Britain threatened to involve the United States in war, Jay was drafted for a mission to England in 1794, where he concluded what is known as Jay's Treaty . After having unsuccessfully opposed George Clinton for governor of New York in 1792, Jay was elected and served (1795â€"1801) two terms. He declined reelection and also renomination to the U.S. Supreme Court and retired to his farm at Bedford in Westchester co. for the remaining 28 years of his life. See H. P. Johnston, ed., Correspondence and Public Papers of John Jay (4 vol., 1890â€"93, repr. 1970); biographies by G. Pellew (1890, repr. 1980), F. Monaghan (1935, repr. 1972), and D. L. Smith (1968); R. B. Morris, John Jay: The Nation and the Court (1967) and Witnesses at the Creation (1989). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. History: Biographies

The Animal Helper And The Human Hero - 1336 Words

This literary analysis will define the role of the animal helper and the theme of protection for the human hero in the fairy tale tradition. In the classical fairy tale, the â€Å"donor† or animal helper is a crucial element to the survival and success of the mina hero, since they are typically animals that provide assistance in the journey or quest. This form of intervention is an important aspect of the animal helper’s role in guiding the hero towards self-realization. The animal helper also supports the notion of a heroic human protagonist, which helps to promote the individuals’ progress through acts of good deeds and support throughout the tale. These are interlocking parts of the relationship between the animal helper and the human hero, which provide a cooperative foundation for achieving a certain goal in the fairy tales of the Brother’s Grimm and other European fairy tale traditions. In essence, a literary analysis of the role of the animal helper and the them of protection will be defined in this examination of the fairy tale tradition. The animal helper provides a longstanding tradition in the classical European fairy tale. In many fairy tales, a talking animal interacts with a human hero to help them overcome the â€Å"destroyer† that is attempting to thwart their dreams of success or achievement in the world. For example, Grimm’s fairy Hansel and Gretel utilizes a white duck that brings them across the water, since there is no bridge: â€Å"The duckling came up to them, andShow MoreRelatedFairy Tales As A Fairy Tale1065 Words   |  5 Pagesvillains, tests or tasks to perform, exaggerations, personal journeys, and human weaknesses. Special beginning and/or ending words typically start and finish the story and are phrases such as, â€Å"once upon a time† and â€Å"they lived happily ever after.† In every fairytale there is some form of royalty whether it be a king, queen, prince, or princess and there is usually also some type of magical aspect, such as talking animals and monsters. There is also the idea of traveling in order to solve whateverRead MoreEssay on Why Star Wars was such a Ground Breaking Movie1404 Words   |  6 Pagesthat are computer generated and they sue special effects for fighting scenes when they use lasers. These are some of the things that are included in that particular genre. The plot of ‘Star Wars’ is simple and easy to understand. The hero Luke Skywalker lives on the planet Tatooine and wants to get off the planet, but his uncle wants him to help for the next harvest. Meanwhile in the galaxy an evil force is destroying planets that gets in its way, the ship is calledRead MoreAre Dreams the Reason for Mythology?1160 Words   |  5 Pageseye-movements sleep, which is characterized by rapid eye movements, more dreaming, and faster pulse and breathing. Based off several studies made by scientist it showed that if humans are being deprived by this sleep by organic or chemical failures their health and well-being will deteriorate and can later die. When human beings dream their minds form archetypes, or mythological patterns or themes based off their personalities, which later divide themselves into these characters to play out the dramaRead MoreMy Ultimate Hero Essay My Hero1469 Words   |  6 PagesIrma Zamora 08/09/2017 Ramshaw My Ultimate Hero As a whole, anyone can relate to a story that inspires us to acquire a role a hero with our own capabilities. An immigrant’s hero’s journey highlights the human experiences of fear, courage, vulnerability, daring and inspiration. Despite of the nationality, we look up to hero because they fear the unknown and answer there call to adventure and leave their familiarized culture. Then go through trails that seem impossible, obstacles, and even feel likeRead MoreAn Analysis of Grendel Based on the Classic Poem Beowulf922 Words   |  4 PagesTHE FIGHT WITH GRENDAL INTRODUCTION Archetypical tales are not rare in the English literature. There are tales of fairies, dragons, witches, elves and monsters. There are a big number of audiences that likes to read about enemies or helpers from the external world. War between good and evil depicted in such stories is fascinating to young and old alike because they symbolize a lot of things for people. There is a story Grendel based on classic poem Beowulf in which there is three main charactersRead More My Pit Bull Essay1379 Words   |  6 Pagesare many reasons why we fear this particular breed and one reason is because we fear what we do not understand. C.  Ã‚  Ã‚  Ã‚  Ã‚  The pit bull dogs are outlawed in Miami Dade County because of the inbred susceptibility to attack other animals, and because of the danger posed to humans. II.  Ã‚  Ã‚  Ã‚  Ã‚  One stereo type of pit bulls is that they are mean and vicious. A.  Ã‚  Ã‚  Ã‚  Ã‚  Pit bulls are no more vicious than golden retrievers, beagles or other popular dogs. B.  Ã‚  Ã‚  Ã‚  Ã‚  In a recent study of 122 dog breeds by the AmericanRead MoreEssay about Movie Villains967 Words   |  4 Pagesway to easily detected them or stopping them. They come in all shapes and sizes from animals to little children to even space aliens. Each villain has his or her own particular style, usually greed. Another big reason for there evil acts is because of revenge, revenge can turn innocent people in to cold blooded killers. The term used to represent villains is antagonist, or someone who opposes the protagonist or hero of the story. Movie villains are not just plainly the main enemy in a movie as in NightmareRead MoreGreek Mythology : Gods And Goddesses1725 Words   |  7 Pagesancients Greeks were polytheistic which means they used to worship many gods. Greek gods and goddesses used to live at the top of Mount Olympus, the highest mountain in Greece. However, despite their great powers, gods and goddesses were much like humans, and sometimes they had to come down to hearth to get involved and intervened in the affairs of mortals, involving with men and women as patrons, enemies, and sometimes lovers. Greek mythology described their lives and every day actions and use theirRead MoreA Heros Journey3224 Words   |  13 Pagescome to mind as you reflect on your childhood? Playgrounds, blackboards, and soccer balls may be among the warmest of memories. Yet for many mermaids swim their thoughts, princesses get swept of their feet, and lions roar to their loyal place in the animal kingdom. There is no doubt that today’s entertainment has most of its touch using classical i nfluences. Walt Disney has produced animated films that have captured the heart and imagination of audiences of all ages around the world through the magicRead MoreThe Great Flood, The Epic Of Gilgamesh3526 Words   |  15 PagesSince the beginning of time, flooding has been and always will be a worldwide epidemic. Credited to mankind’s science and technological advances, the human race has acquired knowledge concerning flood occurrences; substantiating deluges are due to weather and climate changes. Excessive rainfall and winds, brought on by hurricanes or storms, can cause rivers, lakes, and the sea to overflow onto land. Despite the fact that floods are caused by natural disasters, great flood stories such as Noah’s Ark

Yuki Tanakas Japans Comfort Women Essay examples

Yuki Tanakas Japans Comfort Women This paper is a review of the book Japan’s Comfort Women-Sexual slavery and prostitution during WWII and the US occupation by Yuki Tanaka. This book was published in 2002 by Routledge. The book deals with the thousands of Japanese, Korean, Chinese and other Asian and European women who were victims of organized sexual violence and prostitution by means of â€Å"comfort stations† setup by the Japanese military during World War II. As we first get into the book, we find out that the origins of comfort stations i.e. military brothels are unknown, but official documents strongly suggest that the Japanese Imperial Forces created comfort stations roughly around 1931-1932 for Japanese sailors. In the†¦show more content†¦Some other women however faced different routes. Chinese and Filipina women were lured into these sexual schemes by not just deceit, but by force as well. Recruiters used violence and often kidnapping to get these women. While the Japanese forces had occupied China, they used Korean women for their authorized comfort stations for fear of anti-Japanese resentment among Chinese civilians. However, this did not stop some Japanese from setting up comfort stations using Chinese women. These unofficial comfort stations were not given approval from higher Japanese authority. â€Å"The Japanese army adopted the tactics called Shodo-Sakusen which meant scorched earth strategy† (p.46). This meant that the army could destroy any village if ordered too which of course included the rape of women. This is an account of a 15 year old Chinese girl who along with other girls, was abducted and separated from her family. â€Å"Day after day they were raped by Japanese soldiers in the cave. Each day she was raped by at least two or three soldiers sometimes by 10 soldiers. The cave was guarded by Chinese collaborators, making it impossible to escape. She was often taken to an officer’s room in the fortress and raped there, too† (p.46). The Japanese also occupied the regions of the Philippines and Filipina women were kidnapped and abducted as well by force and were used as comfort women. The Filipino’s had a lot of anti-Japanese guerilla movements

Sales and Distribution Management Free Essays

string(221) " of airtel is visually on harmed The Slogan – â€Å"Nigahhein nigahon ko milakar to dekho, Naye logo se rista bana kar to dekho†¦Ã¢â‚¬  With this the focus have shifted to vibrating the innermost core of a viewer’s heart\." BRAND BUILDING STRETEGY OF AIRTEL A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as â€Å"cultural accessories and personal philosophies†. Brand strategy is much more than visual identity. We will write a custom essay sample on Sales and Distribution Management or any similar topic only for you Order Now While a beautiful logo, catchy color scheme, and clever tagline are all elements of a brand strategy, they are merely supporting elements. Behind Nike’s â€Å"Swoosh† and AIRTEL’s â€Å"AIRTEL† are all the elements of a brand strategy, the activities the companies engaged in to give target buyers a reason to buy their product or service and not a competitor’s. While the visual identity may elicit a response, it does not cause the response—the elements of brand strategy do. Elements of Brand Strategy To build a powerful brand, companies need to have all the elements of brand strategy in place. There are many elements of brand strategy. †¢ Brand strategy includes targeting †¢ Positioning is an element of brand strategy Product or service configuration and pricing †¢ Marketing communications (e. g. , advertising and direct marketing) †¢ Media allocation, an important part of brand strategy †¢ Customer service is included in brand strategy What’s in a Brand? Sometimes it’s easier to understand what something is by first understanding what it is not. A brand is not a name. It’s not a logo. It’s not a product, service or business. Others have described it as a promise, an expectation and, ultimately, an experience that a person—a customer, patient, guest, visitor, physician, or employee—has with your product or service. Mission, vision, values, strategic plan, and brand strategy: Where do they connect? Most organizations’ brands are inspired by their mission, vision and values statements. The organization’s strategic plan will drive the long-term vision for what the organization will do, and the brand strategy should help the organization define why and how they will accomplish those goals. The real differentiator comes when you discover what makes your brand unique, giving it a market advantage. Consider Nike. The brand is not the â€Å"swoosh. † That’s a logo. The brand is not â€Å"Just do it. † That’s a slogan. Their brand strategy—what makes them number one in sports apparel—is an attitude: Give the consumer the freedom to just do the sport. So, when the Nike strategic (business) plan called for a diversification strategy into athletic equipment, such as golf balls, the brand strategy guided Nike to understand why that strategy was appropriate and how it had the potential to strengthen the brand AIRTEL: It’s All About the Brand |Bharti Airtel  [pic] | |Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has | |created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. | |under a MoU with Wal-Mart for the cash carry business. It has successfully launched an international venture with EL Rothschild | |Group to export fresh agri products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd | |under a joint venture with AXA, world leader in financial protection and wealth management. |Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a | |footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered | |the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been| |structured into three individual strategic business units (SBU’s) – Mobile Services, Airtel Telemedia Services Enterprise Services. |The mobile business provides mobile fixed wireless services using GSM technology across 23 telecom circles while the Airtel | |Telemedia Services business offers broadband telephone services in 95 cities and has recently launched India’s best Direct-to-Home | |(DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national | |international long distance services to carriers. All these services are provided under the Airtel brand. | The Name – Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven â€Å"to seize the day† with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achievement and continues to lead. As India’s leading telecommunications company Airtel brand has played the role as a major catalyst in India’s reforms, contributing to its economic resurgence. Today we touch peoples lives with our Mobile services, Telemedia services, to connecting India’s leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service. | |Our Vision promise   | | | | | |By 2010 Airtel will be the most admired brand in India: | |Loved by more customers | |Targeted by top talent | |Benchmarked by more businesses | |â€Å"We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what | |we promise and go out of our way to delight the customer with a little bit more† | The Logo – The Airtel logo is a specially drawn woodmark. It incorporates two solid, red rectangular forms whose counter-form creates an open doorway. The title case lettering with its capital ‘A’ reinforces our leadership position. Thered dot cues in our focus on innovation. Our logo is a reflection of our identity – a confident symbol of a brandthat is always ahead of the rest , always ‘In-touch’ and on customer’s side. . The airtel logo is a strong, contemporary and confident symbol for a brand that is always ahed of the rest. The image style –it incorporates two solid ,red rectangular forms whose counter form creats an open doorway. Te airtel typo graphical style – the title case lettering with its capital â€Å"A† was deliberatiely choose to reinforce the brands leadership position. The red dot on the letter form â€Å"I† cues airtel’s focus on innovation. the words express yourself are very much part of the brand identity. The airtels color palette – the lettering is grey so that the pure black of airtel is visually on harmed The Slogan – â€Å"Nigahhein nigahon ko milakar to dekho, Naye logo se rista bana kar to dekho†¦Ã¢â‚¬  With this the focus have shifted to vibrating the innermost core of a viewer’s heart. You read "Sales and Distribution Management" in category "Management" The ad is made up of five snippets, each one displaying the importance of reaching out the others. In this Ad, there is the range of situations/relationships covered, from two little girls in the first one to an aged couple in the next one to the young lovers and then to student-teacher pair. Best part about the AD is that it never shows anyone using a cell phone!! This is definitely one of the best Ads of recent times. It certainly makes you believe in the line- â€Å"Aasman simat jaayega tumhara aaghosh mein, chahat ki baahen phalli kart ho dekho†. AIRTELS’s Branding Strategy Brand Architecture: Bharti is working on a complex three-layered branding architecture — to: †¢Create specific brands for each service, Build sub-brands within each of these services and †¢Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure. †¢ This is also called umbre lla branding by Airtel Also the brand airyel follows co- branding in which it is being tied up with nokia, google and also i-phone 3g to cater the need of its increasing customer’s efficientely. †¢ nokia, ———[pic] †¢ google ——–[pic] †¢ i-phone——-[pic] †¢ Integrated Telecom Company 1. Wireless Services a. 2G/3G b. Rural Market 2. Telemedia Services a. Fixed Line b. Broadband c. DTH 3. Enterprise Services †¢ Carrier †¢ Corporate 4. Passive Infrastructure †¢ Bharti Infratel †¢ Indus Tower AIRTEL (Cellular Operations) BHARTI TOUCHTEL (Basic Service Operations) INDIA ONE (National Long Distance) AirTel – The flagship brand for cellular operations all across the country. Touchtel – The brand earmarked for basic service operations. India One – The brand for national long distance (NLD) telephony Though the costs of creating new brands are heavy but the group wants to create â€Å"distinct independent brands toAddress different customers and profiles†. SEGMENTATION- On the bais of gepography –divided Indian market in telecom circles –subdivided states into category –A,B and C TARGETING- †¢ Earlier elite class above age group of 25 years †¢ Corporate people ad bsiness man Again targeted youth by introducing â€Å"YOUTOPIA† plan †¢ Targeted women and senior citizens by introducing postpaid plans POSITIONING- â€Å"we position airtel as a aspirational and life style brand , in way that trivalised the price in the mind of the consumer . it was pitched not merely as a mobile service , but as something that gave him a badge value†. By Henmant sachdev. CMO â€Å"power to keep in touch ‘ year 1995-98 Significance-The tag line â€Å"power to keep in touch† used in the brand promise was designed to make the user feel â€Å"in control†¦ powerful† positioned premium category aimed at elite ckass of society perception of aspirational and ife style brand. REASON FOR CHANGE- now cellular service operators could drop their prces ad target new customer segments . as the category developed with pricess going down sharply , airtel bean talking to wider spectrum of potential users. this gives he birth to the new tag line Bharti is working on a complex three-layered branding architecture — to: †¢ Create specific brands for each service, †¢ Build sub-brands within each of these services and Use Bharti as the mother brand providing the group its corporate identity as well as defining its goal to become a national builder of telecoms infrastructure REPOSITIONING-(TOUCH TOMORROW) YEAR1999-2001 SIGNIFICANCE Airtel started talking to new segments by positively positioning and establishing itself as a brand that improved the quality of life. -New look and feel of the brand tagline indicated the core values of the brand i. e. leadership, performance and dynamism. REASON FOR CHANGE -Airtel started to look from a regional level to pla n India position -rediffusion DY, which is the ad agency that took charge of revamping Airtel’s brand image thought. To become an Indian leader, Airtel needs to change in it’s tagline. FURTHER REPOSITIONING-LIVE EVERY MOMENT YEAR2002-2003 SIGNIFICANCE -This was the first time A R Rehman had agreed to work for any brand, anywhere in the world. The music from the commercial became the most downloaded ringtone it the history of telecommunications. Tagline denots that each and every person in India live every moment(emotions, feelings etc. ) of the life with Airtel. REASONS FOR CHANGE -Rediffusion DY, which is the ad agency that took charge of revamping Airtel’s brand image again changed the tagline to give better tagline to Airtel which catches some emotional appeal. FURTHER REPOSITIONING-EXPRESS YOURSELF Year2003-2008 SIGNIFICANCE -‘Express yourself’ was successfully launched taking the ownership of the entire space of communication and strengthening the emotional bond Airtel enjoys with it’s customers. -The masterminds behind the ‘express yourself’ campaign are the joint vice-presidents:Mr. Prasant Godbole and Zarwan Patel. Airtel is a market leader in the cellular network and they wanted to very fresh and contemporary idea to build a brand image which their customers could identify. BRAND AMBASSADORS OF AIRTEL SHAHRUKH KHAN——–[pic] SACHIN TENDULKAR—–[pic] A R REHMAN—————[pic] SAIF AND KAREENA——-[pic] VIDYA BALAN AND MADHAVAN– [pic][pic] To understand the brand strategy, let’s first look at the brand building exercise associated with AirTel — a brand that had to be repositioned recently to address new needs in the market. When the brand was launched seven years ago, cellular telephony wasn’t a mass market by any means. For the average consumer, owning a cellular phone was expensive as tariff rates (at Rs 8 a minute) as well as instrument prices were steep — sometimes as much as buying a second-hand car. Bharti could have addressed the customer by rationally explaining to him the economic advantage of using a mobile phone. But Sachdev says that such a strategy would not have worked for the simple reason that the value from using the phone at the time was not commensurate with the cost. â€Å"Instead of the value-proposition model, we decided to address the sensory benefit it gave to the customer as the main selling tack. The idea was to become a badge value brand,† he explains. So the AirTel â€Å"leadership series† campaign was launched showing successful men with their laptops and in their deluxe cars using the mobile phone. In simple terms, it meant Airtel was positione aspirational brand that was meant for leaders, for customers who stood out in a crowd. Did it work? Repeated surveys following the launch showed that there were three core benefits that were clearly associated with the brand — leadership, dynamism and performance. These were valuable qualities, but they only took AirTel far enough to establish its presence in the market. As tariffs started dropping, it became necessary for AirTel to appeal to a wider audience. And the various brand-tracking exercises showed that despite all these good things, there was no emotional dimension to the brand — it was perceived as cold, distant and efficient. Sachdev and his team realized that in a business in which customer relationships were the core this could be a major weakness. The reason? With tariffs identical to competitor Reliance Infocomm. and roughly the same level of service and schemes, it had now become important for Bharti to â€Å"humanize† AirTel and use that relationship as a major differentiation. The brand had become something like Lufthansa — cold and efficient. What they needed was to become Singapore Airlines, efficient but also human. A change in tack was important because this was a time when the cellular market was changing. The leadership series was okay when you were wooing the creme de la creme of society. Once you reached them you had to expand the market so there was need to address to new customers. By that time, Bharti was already the leading cellular subscriber in Delhi with a base of 3. 77 lakh (it now has 1. 2 million customers). And with tariffs becoming more affordable — as cell companies started cutting prices — it was time to expand the market. How could Bharti leverage this leadership position down the value chain? Surveys showed that the concept of leadership in the customer’s minds was also changing. Leadership did not mean directing subordinates to execute orders but to work along with a team to achieve common objectives — it was, again, a relationship game that needed to be reflected in the AirTel brand. Also, a survey showed that 50 per cent of the new customers choose a mobile phone brand mostly through word-of-mouth endorsements from friends, family or colleagues. Thus, existing customers were an important tool for market expansion and Bharti now focused on building closer relationships with them. That is precisely what the brand tried to achieve through its new positioning under the AirTel â€Å"Touch Tomorrow† brand campaign. This set of campaigns portrayed mobile users surrounded by caring family members. Says Sachdev: â€Å"The new campaign and positioning was designed to highlight the relationship angle and make the brand softer and more sensitive. † As it looks to expand its cellular services nationwide —to eight new circles apart from the seven in which it already operates — Bharti is now realizing that there are new compulsions to rework the AirTel brand, and a new exercise is being launched to this effect. Right now, the company is unwilling to discuss the new positioning in detail. But broadly, the focus is on positioning AirTel as a power brand with numerous regional sub-brands reflecting customer needs in various parts of the country. If AirTel is becoming more humane and more sensitive as a brand, Bharti has also understood that one common brand for all cellular operations might not always work in urban markets that are now getting increasingly saturated. To bring in new customers, the company decided that it needed to segment the market. One such experiment, launched last year, is Youtopia, a brand aimed at the youth in the 14 to 19 age bracket and for those who are â€Å"young at heart†. With its earlier positioning, AirTel was perceived as a brand for the well-heeled older customer; there was nothing for younger people. With Youtopia, AirTel hoped to reverse that. In order to deliver the concept, AirTel offered rock bottom tariff rates (25 paise for 30 seconds) at night to Youtopia customers — a time when they make the maximum number of calls. It also set up merchandising exercises around the scheme — like a special portal for young people to buy things or bid for goods. The company is now looking at offering other services at affordable prices to this segment which include music downloads on the mobile and bundling SMS rates with normal calls to make it cheaper for young people to use. The other experiment that Bharti has worked on is to go in for product segmentation through the Tango brand name. The brand was created to offer mobile users Internet-interface services or what is known as WAP (Wireless Application Protocol). The idea was to bring Internet and mobile in perfect harmony. The name was chosen from the popular movie title It Takes Two To Tango: basically, you need the two services to tango to offer customers a new choice†, says Sachdev. This, however, had less to do with the branding exercise as with inefficiency of service (accusingly slow download speeds) and the limited utility of WAP services. Subsequently, the ads were withdrawn, but the company re-iterated that the branding exercise could be revived because Tango will be the brand to offer GPRS services — or permanent Internet connectivity on the mobile phone — which AirTel is expected to launch soon. The Magic: Perhaps the more ambitious experiment has been with Magic — the pre-paid card. The idea was to make the brand affordable, accessible and, most importantly, feasible as a means of expanding the market even faster. PHASE I – Magic was aimed at bringing in infrequent users of a mobile phone into the market and assure him that he would have to pay only if he made a call. Such a customer used the phone sparingly — mostly for emergencies — and was not willing to pick up a normal mobile connection with its relatively high rentals (pre-paid cards do not include rental charges). To achieve its objectives Bharti did three things. .One, the product was made available at prices ranging from Rs 300 to Rs 3,000 with no strings attached and was simple to operate. Two, the product was made accessible and distributed through small stores, telephone booths and even kirana shops so that the offering was well within arms reach †¢Third, to make the product more â€Å"approachable† to the customer, the company came with vernacular ad campaigns like à ¢â‚¬Å"Magic Daalo Se Hello† which appealed to local sensibilities. This apart, the company roped in Karisma Kapoor and Shah Rukh Khan for a major ad campaign all across Delhi, a ruse that saw the number of subscribers go up from 5. 47 lakh to 12 lakh today, overtaking Essar’s branded pre-paid card Speed, which was launched much ahead of Magic. The company is now re-working its Magic strategy even further. Earlier, the branding strategy was aimed at roping in only interested customers — that is, customers who were already inclined to opt for mobile services. But now, with basic service providers having been allowed limited mobility at far cheaper rates, mobile service providers could find themselves under threat again. That is why the new exercise is aimed at co-opting non-adopters. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. PHASE II – Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign ? First time ever in India – any pre-paid card brand goes on TV A combination of the film genre exposed through the TV medium designed to connect with the masses of India ? Youth based – romance driven strategy platform makes the value proposition of AirTel Magic – ‘Mumkin Hai’ come alive ? All elements – user imagery, context, tone language created to connect the category to the lives of the SEC B SEC C segment – the middle class non-mobile user. ? AirTel Magic positions itself on the platform of being excellent for emergency situations – increasing productivity as a part of everyday life. ? Sharukh Khan makes ‘everything in life possible’ while romancing pretty Kareena Kapoor with AirTel Magic, India’s leading pre-paid mobile card. AirTel today unveiled its strategy for market expansion with the launch of its new AirTel Magic pre-paid card brand campaign – ‘Magic hai to Mumkin hai’. The strategy is targeted at the non-user segment defined as young adults, 15-30 years of age; in the Sec B C segment is aimed at accelerating market expansion. The value proposition is centered around a person’s desire to make all his / her dreams, ambitions aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes desires come alive†¦ instantly. (At just Rs. 00/- per month AirTel Magic is so easy to buy. ) Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with AirTel Magic. The new brand slogan ‘Magic hai to Mumkin hai’ has been specially created to capture this effectively. This strategy is designed to help us talk to this segment directly in the tone, manner language of the masses. The â€Å"Mumkin hai value proposition will help us expand the market and gain a higher percentage of market shares in the process. The brand ambassadors Shahrukh Khan and Kareena Kapoor embody this ‘can do’ or â€Å"Mumkin Hai† spirit (infact that is the reason they were selected as brand ambassadors). Sharukh rose from a TV actor to become India’s top film star and national heartthrob. Kareena’s success is due to her ‘attitude’, talent, hard work and the sheer ability to make a mark in such a short time. Both these stars have said ‘Mumkin hai’ and made it happen for themselves. The genre of this new strategy campaign is Hindi cinema led. This genre connects millions across India. The spirit of romance, dancing†¦ the Indian cinema, well known to most as Bollywood, holds millions of Indians together as one. The new TV campaign of AirTel Magic crafted in the Hindi film idiom, magnifies the empowering optimism of â€Å"Mumkin Hai†, in the endearing situation of a boy-girl romance. Where Sharukh Khan, sets his eyes on Kareena Kapoor and wins her love with the help of AirTel Magic. (Poignantly conveying that special feeling we all get when a dream is made possible and a victory of the heart is won). The strategy new brand campaign is targeted at the large untapped base of intending mobile customers from Sec A, B C. The estimated addressable market of such customers in the next two years is around 25 million in AirTel’s 16 states. The new strategy aims at correcting the perception that the mobile category is useful mainly for ‘business’ or ‘work’ related scenarios. The new strategy, brand positioning brand slogan is an outcome of an extensive nationwide research and is an integral part of AirTel Magic’s new multi-media campaign. The campaign has been created by Percept Advertising. PHASE-III – Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through India’s first national pre-paid card TV brand campaign †¢ First time ever in India – any pre-paid card brand gives such freedom to recharge any value †¢ A combination of the film genre exposed through the TV medium designed to connect with the masses of India †¢ Youth based – romance driven strategy platform makes the value proposition of AirTel Magic – ‘Aisi azaadi aur kahan? † come alive Sharukh Khan makes ‘everything in life possible’ AirTel today unveiled its strategy for market expansion with the launch of it’s new AirTel Magic pre-paid card brand campaign â€⠀œ ‘Magic hai to Mumkin hai’. . The value proposition is centered around a person’s desire to make all his / her dreams, ambitions aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes desires come alive†¦ instantly . At a amount of your choice you can recharge your account with available validity time . Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with AirTel Magic. The new brand slogan ‘Aisi azadi aur kahanhas been specially created to capture this effectively. Other Brand Building Initiatives to create loyalty:- The main idea is to stay ahead of competition for at least six months. Working on the above game plan Bharti is constantly coming up with newer product offerings for the customers. The focus, of course, is to offer better quality of service. To make the service simpler for customers using roaming facilities, Airtel has devised common numbers for subscribers across the country for services like customer care, food services and cinema amongst others. †¢ It will also launch a unified billing system across circles so, customers moving from one place to another do not have to close and then again open new accounts at another place. †¢ To assist customer care personnel to deal with subscriber queries, a storehouse of 40,000 frequently asked questions and their answers have been stored on the computers. †¢ Bharti expects that most of its new customers (one estimate is that it would be 60 to 70 per cent of the total new subscriber base) would come from the pre-paid card segment. So, they must be given value-added products and services which competitors don’t provide. †¢ Bharti, for the first time for a cellular operator, has decided to offer roaming services even to its pre-paid customers, but the facility would be limited to the region in which they buy the card. To ensure that customers don’t migrate to other competing services (which is known as churn and ranges from 10 to 15 per cent of the customer base every month), the company is also working on a loyalty program. This will offer subscribers tangible cash benefits depending upon their usage of the phone. The loyalty program will not be only for a ‘badge value’, it will provide real benefits to customers. The idea is to create an Airtel community. †¢ Another key area which Bharti is concentrating its attention upon is a new roaming service launched in Delhi under which calls of a roaming subscriber who is visiting the city will be routed directly to his mobile inste ad of traveling via his home network. †¢ The company also offers multi-media messaging systems under which customers having a specialized phone with a in- built camera can take pictures and e-mail it to friends or store it in the phone. The cost per picture is between Rs 5 to Rs 7. Bharti is also aware that it has to make owning a ready-to-use cellular service much easier than it is today. A key area is to increase the number of activation centers. Earlier Bharti had 250 Airtel Connect stores which were exclusive outlets (for its services) and about 250 Airtel Points which were kiosks in larger shops. Now activation can be done by all of them, and not only by Connect outlets, all within 15 to 20 minutes. In comparison, the competition takes two to four hours. †¢ Pre- paid cards are really catching up with the mobile phone users and it is actually helping the market to increase. First, they are easier to obtain and convenient to use. Unlike post- paid, one need not pay security deposits for picking up a pre- paid card. It is often available even with paanwalas. As befits a fast-moving consumer service, the game is now moving beyond price to expanding distribution reach and servicing a well-spread-out clientele with technology and strategic alliances. Bharti is focusing on two factors to make pre-paid cards more attractive. Keeping the entry cost low for consumers and making recharging more convenience. †¢ Bharti is in the process of launching a new system in alliance with Mumbai-based company Venture Infotech which will enable a pre-paid card user to renew his subscription by just swiping a card. The system will not only save users the hassle of going out and buying a card every time it expires but also enable mobile companies to reduce the cost of printing and distributing cards. †¢ Bharti Televentures has tied up with ‘Waiter on wheels,’ a company delivering food at home, to reach its Magic pre-paid cards to subscribers’ doorsteps. The company is also joining hands with local grocery shops which will enable users to recharge their cards by just making a phone call to the shop. †¢ Apart from improving the convenience of recharging, mobile operators are beefing up their distribution channels. The company is constantly innovating to enhance the value proposition for its pre-paid service. They are leveraging technology to expand their distribution network and deliver round-the-clock recharge options to its MOTS (Mobile On the Spot) subscribers. Bharti Cellular has also launched a special service, CareTouch, for high-value, corporate customers, providing them with instant, single-point access for any assistance they require. Customers can dial 777 and enjoy a slew of services, which includes easier payment of bills, service on priority basis, and value-added services without any additional paper work. Bharti Cellular is offering a range of services without going through an interactive voice recorder ensuring that they save time. Dedicated ‘CareTouch’ executives are expected to assist customers with any service on priority basis. Besides the regular proactive reminder calls for bill payment, customers can also call CareTouch for bill payments at free of cost. †¢AirTel presented MTV Inbox; the first ‘on-air’ SMS based interactive music dedication show exclusively for AirTel and AirTel Magic customers. Highly interactive VJ based show with real-time feedback mechanism. Both brands joined hands to target the high growth youth segment. BRAND RECALL- for brand recall airtel used so many promotional strategies as celebraty endorsement ? also goes for promotional activites like hoardings, billboards,sponser many events ? along with this amny corporate social activity being carried out by airtel ? signature tune as given by A. R Rehman being the most successf ul tool of Airtel in creating brand recall; Bharti’s View on its Branding strategy:- First, brand building efforts in today’s context have to be seen in a more holistic manner. Delivering value on a sustained basis is perhaps the most potent key to build a brand that lasts. Unflinching orientation to customer needs is the second key success factor. Customers (be it for industrial products or consumer goods and services) across the world are more informed and, at the same time, becoming more individualistic in their needs and far more demanding with the passage of time. Pro-active tracking of shifts in consumer behavior, anticipating redefined or emerging customer needs, and then reacting in â€Å"real- time† are essential to attract and retain customer loyalty — a key element of creating brand equity in the present situation. Customizing the product (and communication of its benefit) to meet the specific needs of various consumer/customer sub-segments is the third element in creating brand appreciation. As far as allocation of time and financial resources are concerned, too many companies mistakenly allocate a disproportionate amount on mere advertising and promotion. This is not to say that advertising and promotion are less relevant. On the contrary, with more choices and higher media clutter, businesses need to budget for an increasingly higher spend on their brand promotion but this has to be undertaken in tandem with enterprise-wide â€Å"reengineering† of the business philosophy and core design, production, and delivery operations for the product itself. The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive. This can be the beginning of a virtuous cycle wherein brand equity continues to increase as the enterprise sustains delivery of an appropriate product or service at an ever increasing value. It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a national (or an international) brand will continue to rise but also the time taken to do so will be longer and will need sustained and focused efforts. Brand value:- â€Å"The brand Airtel is our most valuable asset after our people. We have built it with a lot of passion,† says Bharti Airtel CEO and Joint Managing Director Manoj Kohli. Airtel is all about trust, innovation and ownership bundled with an emotional connection. I can think of very few brands in the whole world which straddle so many categories and talk to so many different economic groups. † Tata, Reliance Anil Dhirubhai Ambani Group and Airtel have been identified as the top three most valuable brands in India by 4PsBusiness  and Marketing magazine in its annual ranking released here Friday. And according to icmr survey Airtel is regarded as the second trusted and valued service provided brand after LIC. Brand personality: AIRTEL- |Airtel: Leadership, power†¦ feelings? | |Airtel has a branding strategy that focuses on the emotions and lifestyle of consumers. The Airtel’s brand personality is about lifestyle; | |innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Airtel brand personality is it is also| |customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and | |shows its leadership — be it in network, innovations, offerings or services | |   | |â€Å"In a service industry like telecom, people live a brand 24X7. It’s all about experience; and for Airtel ‘brand=customer experience’,† says| |Rajan Mittal, joint managing director, Bharti Tele-Ventures Ltd. |   | |That’s now, but when mobile telephony began in India a decade ago, the brand was all about aspiration. That’s understandable: a handset | |cost about Rs 45,000 — the price of a second-hand Fiat — and call charges hovered around Rs 16 a minute. | |   | |Naturally, the personality of the brand airtel is ike | |: elite class and innovative product/service provider | |Used by professionals | |successful entrepreneurs. |Leader | | | | | |â€Å"We positioned Airtel as an aspirational and lifestyle brand, in a way that trivialised the price in the mind of the consumer. It was | |pitched not merely as a mobile service, but as something that gave him a badge value,† recalls Hemant Sachdev, chief marketing officer | |(mobility) and director, Bharti Tele-Ventures. | |   | |   | |The way to the future, though, seems to be through product innovations such as easy charge (recharging prepaid connection through SMS), | |hello tunes, the Blackberry option, stock tickers and M-cheques (mobile credit cards). |   | | | BRAND ASSOSIATION- The Airtel brand positioned it as a customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and shows its leadership — be it in network, innovati ons, offerings or services Airtel associates it self with the customers both on functional and emotional values.. these can be jotted down as follows †¢ elite class and innovative product/service provider †¢ it shows the personality of a leader †¢ reliable network and customized service †¢ innovative product †¢ leading the market †¢ trusted and beneficial BRAND loyalty- |Bharti airtel Offers so manY programs to create brand loyalty which is the basic success of airtel .. some schemes such as | |Bharati Airtel offers two points on every Rs 100 on the member’s monthly billing or recharge. | |   | |The company is also considering bringing credit cards, loans and liabilities services under this program. | |   | | | †¢ PRE-PAID users of Airtel can look forward to some free talk time each time they recharge their card. The company is going to launch a new customer loyalty programme across the country for the pre-paid customers called Recharge Reward. †¢ This loyalty programme, which is supposed to be the first of its kind for pre-paid users, would be based on the number as well as the value of recharges the customers opt for. †¢ Speaking to  Business Line, Mr Ramesh K. Narain, Chief Officer – Sales Marketing, Bharti Mobinet Ltd, said the company for the first time is specially focusing on the pre-paid segment. â€Å"We are looking at pre-paid as a recruitment category and through this loyalty programme we hope to not only increase our customer-base but also in the long run convert them into post-paid users. † Conclusion How to cite Sales and Distribution Management, Essays

Reflection Paper on Alcohol free essay sample

Considering the fact that drinking affect rational thought, and causes people to act stupid, it can annoy and distract other residents from studying or sleeping when they really need to. It also makes us spend less time focusing on our school work ourselves. In order to ensure that the TJ community is conducive to education, I plan on not partying any more in the dorm rooms and to lso keep a watch on how loud we are being otherwise. If some friends are about to do the same things we were involved in, I will try to warn them of the consequences they could face for it. My involvement in this situation has taught me to take resident hall policy seriously, and to not try and break the rules to have a good time. I will also make sure that I completely understand all the rules before I move in next year. We will write a custom essay sample on Reflection Paper on Alcohol or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As I stated above, I plan on not partying anymore in the dorm rooms and to obey the rules completely in order to prevent this sort of thing from happening again. I have had a rude awakening that taught me to think about what might happen instead of the â€Å"just go for it† attitude that I had previously. Some additional thoughts I have are that I would like to apologize for being a little rude in the interview, and I’m sorry that all of this happened.

Congressional Oversight Essays

Congressional Oversight Essays Congressional Oversight Essay Congressional Oversight Essay 1. Congressional oversight  refers to oversight by the  United States Congress  of the  Executive Branch, including the numerous  U. S. federal agencies. Congressional oversight refers to the review, monitoring, and supervision of federal agencies, programs, activities, and policy implementation. Congress exercises this power largely through its  congressional committee  system. However, oversight, which dates to the earliest days of the Republic, also occurs in a wide variety of congressional activities and contexts. These include authorization, appropriations, investigative, and  legislative hearings  by standing committees; specialized investigations by select committees; and reviews and studies by congressional support agencies and staff. A  filibuster  is a type of  parliamentary procedure. Specifically, it is the right of an individual to extend debate, allowing a lone member to delay or entirely prevent a vote on a given proposal. It is commonly referred to as  talking out a bill,  and characterized as a form of obstruction in a  legislature  or other decision-making body. 2. Advantages of Incumbency Advertising Credit claiming Position taking Weak opponents Difficult to defeat Stability and change Most incumbents get to stay in office 3. 1. PAC’s, Lobbyist, Electioneers. 2. The money is used to fund the campaign and for publicity. 3. 4. The system of checks and balances is an important part of the Constitution. With checks and balances, each of the three branches of government can limit the powers of the others. This way, no one branch becomes too powerful. Each branch â€Å"checks† the power of the other branches to make sure that the power is balanced between them.

An Introduction to Rogerian (Person-Centered) Therapy

An Introduction to Rogerian (Person-Centered) Therapy Rogerian therapy, created by Carl Rogers, is a therapeutic technique in which the client  takes an active, autonomous role in therapy sessions. It is based on the idea that the client knows what is best, and that the therapist’s role is to  facilitate  an environment in which the client can bring about positive change. Rogerian therapy is sometimes called  nondirective  therapy because of the autonomy given to the client. The client, not the therapist, decides what is discussed. As Rogers  explained, â€Å"It is the client who knows what hurts, what directions to go, what problems are crucial, what experiences have been deeply buried.† Overview of Rogerian Therapy Carl Rogers believed that all people have the capability to bring about positive change in their lives. He developed person-centered (or Rogerian) therapy as a technique for giving clients greater autonomy in therapy sessions.  Rogers’ approach to psychotherapy is considered humanistic  because it focuses on individuals positive potential.   In Rogerian therapy, the therapist typically refrains from offering advice or making a formal diagnosis. Instead, the primary role of the therapist is to listen and restate  what the client says. Rogerian therapists try  to refrain from offering their own interpretation of events or from making explicit suggestions about dealing with a situation. For example, if a  client reported feeling stressed about the fact that a coworker was receiving credit for a project the client worked on, the Rogerian therapist  might say, â€Å"So, it sounds like you’re upset because your boss isn’t recognizing your contributions.† In this way, the Rogerian therapist attempts to give the client an environment to explore their own thoughts and feelings and decide for themselves how to bring about positive change. Key Components of Rogerian Therapy According to Rogers, successful psychotherapy  always has  three key components: Empathy. Rogerian therapists attempt to develop  an empathic understanding of their clients thoughts and feelings. When the therapist has an accurate understanding of the client’s thoughts and restates what the client says, the client is able to figure out the meaning of his or her own experiences.Congruence. Rogerian therapists strive for congruence; that is, being self-aware, genuine, and authentic in their interactions with clients.Unconditional positive regard. Rogerian therapists show compassion and acceptance towards the client. The therapist should strive to be nonjudgmental and accept the client non-contingently (in other words, their acceptance of the client doesn’t depend on what the client says or does). Rogers Later Work In 1963, Rogers began working  at the Western Behavioral Sciences Institute in La Jolla, California. Later, he co-founded the Center for Studies of the Person, an organization that is still active today. In California, Rogers worked on applying his ideas outside of traditional therapy settings. For example, he wrote about education in Freedom to Learn: A View of What Education Might Become, published in 1969. Rogers supported student-centered  learning:  an educational atmosphere in which students are able to pursue their interests, rather than passively absorbing a teachers lecture. Rogers also applied his ideas about empathy, congruence, and unconditional positive regard to political conflicts. He led â€Å"encounter groups† between groups in conflict, in the hope that his therapy techniques could  improve political relationships. He led encounter groups in South Africa during apartheid, and between Protestants and Catholics in Northern Ireland. Rogers’ work earned him praise from Jimmy Carter and a nomination for the  Nobel Peace Prize. Influence of Rogerian Therapy Today Carl Rogers died in 1987, but his work continues  to have an enormous influence on psychotherapists. Many therapists  incorporate elements of client-centered therapy in their practices today, particularly through the  eclectic approach, in which they may combine several types of therapy into one session. Importantly, the essential components of therapy that Rogers put forward (empathy, congruence, and unconditional positive regard) can be employed by any therapist, regardless of their specific approach to therapy. Today, therapists recognize that an effective relationship between client and therapist (called the therapeutic alliance or therapeutic rapport) is key for successful therapy. Rogerian Therapy Key Takeaways Carl Rogers developed a form of psychotherapy called client-centered therapy, or person-centered therapy.In client-centered therapy, the client leads the therapy session, and the therapist serves as a facilitator, often restating  back what the client has said.The therapist strives to have an empathic understanding of the client, have congruence (or authenticity) in the therapy session, and communicate unconditional positive regard for the client.Outside of psychology, Rogers  applied his ideas to the areas of education and international conflict. Sources â€Å"Carl Rogers (1902-1987).† GoodTherapy.org (2015, July 6). https://www.goodtherapy.org/famous-psychologists/carl-rogers.htmlâ€Å"Client-Centered Therapy.† Harvard Health Publishing: Harvard Mental Health Letter (2006, Jan.). https://www.health.harvard.edu/newsletter_article/Client-centered_therapyJoseph, Stephen. â€Å"Why Carl Rogers Person-Centered Approach Is Still Relevant.† Psychology Today Blog (2018, Apr. 15). https://www.psychologytoday.com/us/blog/what-doesnt-kill-us/201804/why-carl-rogers-person-centered-approach-is-still-relevantKirschenbaum, Howard. â€Å"Carl Rogerss Life and Work: An Assessment on the 100th Anniversary of His Birth.† Journal of Counseling Development 82.1 (2004): 116-124. http://potentiality.org/drjwilcoxson/wp-content/uploads/2008/05/Person-Centered-theory-Carl-Rogers-100-yerars-Literature-Review-2.pdfâ€Å"Person-Centered Therapy.† Psychology Today. https://www.psychologytoday.com/us/therapy-types/person-cente red-therapyâ€Å"Person-Centered Therapy (Rogerian Therapy).† GoodTherapy.org (2018, Jan. 17). https://www.goodtherapy.org/learn-about-therapy/types/person-centered Rogers, Carl R. â€Å"The Necessary and Sufficient Conditions of Therapeutic Personality Change.† Journal of Consulting Psychology  21.2 (1957): 95-103. http://docshare02.docshare.tips/files/7595/75954550.pdfSarkis, Stephanie. â€Å"6 Amazing Things Carl Rogers Gave Us.† Psychology Today Blog (2011, Jan. 8). https://www.psychologytoday.com/us/blog/here-there-and-everywhere/201101/6-amazing-things-carl-rogers-gave-us

Positive Train Control Term Paper Example | Topics and Well Written Essays - 2500 words

Positive Train Control - Term Paper Example Implementation of PTC is anticipated to range over the total rail track mileage of 70,000. PTC is basically a technology of train control that is processor or communication based meant to reduce the frequency of collisions between trains, derailments upon over-speeding, attacks into the defined zones of work, and a train’s improper movement through the main line switch. The systems of PTC are needed to execute various types of functions. There is a wide range of PTC systems that vary depending upon a number of factors that include but are not limited to the level of sophistication and complexity of the functionality and automation implemented by them, their wayside system which can be cab signaled, block signaled, or non-signaled, the kind of system architecture used, and the level of control they can achieve over the train. Use of the PTC system in the railroad industry has increased the safety of traveling by train manifolds. The Federal Railroad Administration (FRA) support s all rail carriers that are required to install and implement the PTC system as per law and others that implement the PTC system voluntarily, by means of a mix of project safety measures, regulatory reforms, funds, and technological development. The final rule encompassing the requirements of PTC was published by FRA on 15 January 2010, whereas the final rule amendments were published on 27 September 2010 and subsequently on 14 May 2012. 41 railroads initially deposited the plans of implementation that were reviewed by FRA but denied the approval of all prior to the statutory deadline of 90 days for review. Upon the resubmission of all 41 implementation plans, FRA finally approved 24 unconditionally, 1 conditionally, gave provisional approval to 14 implementation plans that were deposited with the Notices of Product Intent that were supposed to be resubmitted along with a development plan of PTC in 270 days, while 2 plans were disapproved. However, the staff of FRA sustained workin g with them to formulate approvable plans. Currently, FRA is collaborating with two more railroads that were not identified before in order to formulate and deposit successful plans of implementation. The fundamental idea in PTC is that the safety of train’s journey is enhanced by making it aware of its location and guiding it so that it stays on the right track. PTC achieves these functions by making use of networks of communication. â€Å"PTC systems are comprised of digital data link communications networks, continuous and accurate positioning systems such as NDGPS, on-board computers with digitized maps on locomotives and maintenance-of-way equipment, in-cab displays, throttle-brake interfaces on locomotives, wayside interface units at switches and wayside detectors, and control center computers and displays† (Poor, Lindquist, and Wendt, 2009). This prevents the train from making unsafe movements. PTC systems can work in both signaled and dark territories and may a lso use the GPS to guide the train. One of the main goals of FRA is, â€Å"To deploy the Nationwide Differential Global Positioning System (NDGPS) as a nationwide, uniform, and continuous

Organizational Culture Assignment Example | Topics and Well Written Essays - 750 words

Organizational Culture - Assignment Example During the recruitment phase the prospective employees are required to fill firms having features like cross-word puzzles, so as to extend to the future employees the idea of what Zappos is all about. During the encounter phase Zappos resorts to an extensive orientation program to immerse the new employees into the quintessential Zappos values. The company offers the new employees a $1000 reward in case they decide not to join Zappos. This gives the new employees an idea of the kind of commitment to organizational values that Zappos expects of them. During the last phase of organizational socialization that is during the change and acquisition phase, Zappos allows the employees to evince commitment to its essential value of customer service in an extempore and innately natural manner. The Zappos employees are not expected to resort to any script or format while dealing with the customers. Zappos also offers happy hours to its employees when they engage in team activities and recreati on. This allows the employees to develop commitment to the Zappos values in their own unique and natural manner. 2. There is no denying the fact that the success of a company to a large extent depends on its employees’ capacity to gel their personal beliefs and values with the organizational values. Zappos has a concerted strategy aimed at assuring that its organizational values fit with the values of the people it hires. Zappos has an extensive recruitment program which seriously digs into the values of the prospective employees to access as to what extent the values of a future employee blend with the Zappos’ organizational values. Once the employees are recruited, Zappos conducts an orientation programs to make sure that the new employees do get an idea of the essential Zappos values woven around customer service and ingenuity. Zappos offers to every new employee an incentive of $1000, in case one decides to quiet right at the start. This strategy extends to Zappos an opportunity to access as to what extent the values of the recruited employees blend with the organizational values. This also helps Zappos configure that to what extent an employee is comfortable with and committed to the organizational values. Part B 1. A few years back I had a chance to work at the local Sugar Sweet Bakery. It was a Big Bakery that employed around 67 people. Extending a personalized service to each and every customer happened to be a core value at Sugar Sweet Bakery. To embed this value in the organizational culture, Mr. Butler, the owner of the Bakery made it a point to role model the core values that this business was committed to. Each and every employee at Sugar Sweet was personally greeted by Mr. Butler every morning as one entered the Bakery. All employees were expected to have their breakfast every morning with Mr. Butler and other managers at the Bakery premises. During breakfast employees were encouraged the share their experiences and concerns with ea ch other and the management. The objective was to give way to a family like atmosphere at the organization. Consequently the employees carried this acquired value of personalized care to the customers and extended a personalized and customized service to each and every customer that visited the Sugar Sweet Bakery. 2. Though the family like organizational atmosphere at this

Negative Absolute Temperature Thermodynamics

Negative Absolute Temperature Thermodynamics T.H. Tennahewa Thermodynamics and Statistical mechanics at Negative Absolute Temperature We define the temperature, T; by in here S stands for Entropy which describes the measure of disorder in the system and U for Internal energy. In here x stands for the partial differentiation that should hold constant in the thermodynamic equation relating TdS and dU. this relation comes from the first law of Thermodynamics. That is; ; We can define temperature with relating Enthalpy (H) also. That is in here too y stands for the partial differentiation that should hold constant in the thermodynamic equation relating TdS and dH. Below is the derivation of above equation. We called absolute temperature as a temperature where on the Kelvin scale 0 K as the absolute zero point, where all motion in a classical gas would stop. Most systems, including a classical gas are limited to positive absolute temperatures. In order to be able to reach negative temperatures, a system needs to possess an upper bound for the energy of its particles, which is a maximal possible energy a particle of the system can have. This limit is not an external limit in the sense that there is just no more energy available. It is an internal limit the particles cannot absorb more energy even if there is plenty available. It is important to note that the negative temperature region, with more of the atoms in the higher allowed energy state, is actually warmer than the positive temperature region. If this system were to be brought into contact with a system containing more atoms in a lower energy state (positive temperatures) heat would flow from the system with the negative temperat ures to the system with the positive temperatures. By the definition of temperature we can describe above figure. If the energy in the system is minimum (Emin), all particles are in the lowest possible energy state and the entropy is zero. The curve is vertical at this point with an infinite slope and temperature is therefore zero. If the energy increases, the particles begin to occupy higher energy states, and the entropy increases. There are, however, always more particles at low energies than at high energies this is same as the usual Boltzmann distribution. (Figure 2 below) The slope of the entropy versus energy curve decreases and the temperature therefore increases. At some point, when there is enough energy in the system, the particles distribute equally over all energy states. Therefore the disorder and the entropy are maximum. The curve is completely flat at this point, with a slope of zero, and the temperature is therefore infinite. If the total energy in the system is further increased, more particles will occupy high energies than low energies this is same as the inverted of the Bolt zmann distribution. Because the energy distribution becomes narrower again, disorder and entropy starts to decrease. This is not a usual behavior because usually entropy increases with increasing energy. The slope of the curve is negative in this region and therefore the absolute temperature is negative. If the energy in the system is maximum (Emax), all particles are at their maximum possible energy. The entropy is again zero. The curve is again vertical therefore the temperature is again zero, but this time it is negative values. Thus, while a temperature of positive and negative infinity is physically identical, temperatures of positive and negative zero are very different. Because of that we could write temperature range as +0 K, +300 K, , +∞ K, −∞ K, , −300 K, , −0 K. Figure 2- The Maxwell- Boltzmann distribution In the Carnot cycle of a heat engine heat absorbed from the hot reservoir and heat rejected to the cold reservoir while work done by the system. In that case we define the efficiency of the process as, In here Q1 is a heat absorbed at temperature T1 and Q2 is a heat rejected at temperature T2. In heat engine T2 / T1 2 / T1 > 1, therefore efficiency is negative and can be very large. In this case work has to be supplied to maintain the cycle. It should be noted that when Carnot cycle is operated between two negative temperatures that is work is done by the machine while heat absorbed from cold reservoir and rejected to hot reservoir. Efficiency of the system is not only positive but it is also less than unity. Thus at both positive and negative temperatures cyclic heat engines which produce work have efficiencies less than unity that is they absorb more heat than produced work. Second law of thermodynamics should have to modify to use with this kind of Carnot cycle. In there, entropy formulation and Clausius statement remain unchanged and Kelvin-Plank formulation has to be changed. They are mentioned below. Entropy formulation The entropy of a system is a variable of its state and the entropy of an isolated system can never decrease. Clausius Statement It is impossible to construct a device operating in a closed cycle that will produce no other effect than the transfer of heat from a cooler to hotter body. Kelvin- Plank formulation It is impossible to construct an engine, which is operating in a cycle produces no other effect except to external heat from a single reservoir and do equivalent amount of work. Modified statement: It is impossible to construct an engine that will operate in a closed cycle and produce no effect other than the extraction of heat from a positive temperature reservoir with the performance of an equivalent amount of work or the rejection of heat into a negative temperature reservoir with the corresponding work being done on the engine. Carathà ©odory form In any neighborhood of any state there are states that cannot be reached from it by an adiabatic process. Both first and second laws of thermodynamics can be used at negative temperatures as at positive ones to derive other thermodynamic relations. From these laws it is interpreted that the difficulty of heating a hot system at negative temperatures is analogous to the difficulty in cooling a cold system at positive temperature. The important requirements for thermodynamical system to be capable for negative temperature are: The elements of the thermodynamical system must be in thermodynamical equilibrium among themselves in order to describe the system by temperature. There must be an upper limit of the possible energy of the allowed states of the system. It is need a lower bound for the energy in order to get positive temperatures and an upper bound in order to get negative temperatures. The system must be thermally isolated from all systems which do not satisfy both of the above conditions. To satisfy the second condition negative temperatures are to be achieved with a finite energy. In thermal equilibrium the number of elements in the mth state is proportional to the Boltzmann factor; here Wm is energy of the mth state. Boltzmann distribution function which is formed using Boltzmann factor is given below. In negative temperature case when Wm increases with that Boltzmann factor increases exponentially therefore high energy states are more occupied than low energy states. As a result of this we could say that without an upper limit to the energy negative temperatures could not be achieved with a finite energy. Since most of the systems do not satisfy this conditions negative temperatures are occurs rarely. Spin systems sometimes form the thermodynamic systems which can describe by using temperature. In there for a system of electron spins in a lattice, a temperature such that the population of the energy levels of the spin system is given by the Boltzmann distributionwith the spin temperature. To achieve thermodynamic equilibrium various nuclear spins must interact among themselves. This happened due to nuclear spin-spin magnetic interaction. Subatomic particles like electrons, protons and neutrons can be imagined as spinning on their axes. In many atoms these spins are paired against each other, such that the nucleus of the atom has no overall spin. In some atoms the nucleus has shown overall spin. The rules for determining the net spin of a nucleus are given below; If the number of neutrons  and  the number of protons are both even, then the nucleus has  NO  spin. (Classical Particles) If the number of neutrons  plus  the number of protons is odd, then the nucleus has a half-integer spin (i.e. 1/2, 3/2, 5/2) (Fermions) If the number of neutrons  and  the number of protons are both odd, then the nucleus has an integer spin (i.e. 1, 2, 3) (Boson) It is defined in Quantum mechanics that a nucleus of spinIwill have 2I+ 1 possible orientations. A nucleus with spin 1/2 will have 2 possible orientations. In the absence of an external magnetic field, these orientations are of equal energy. If a magnetic field is applied, then the energy levels split. When the nucleus is in a magnetic field, the initial populations of the energy levels are determined by thermodynamics, as described by the Boltzmann distribution. It means that†the lower energy level will contain slightly more nuclei than the higher level†. It is possible to excite these nuclei into the higher level with electromagnetic radiation. The frequency of radiation needed is determined by the difference in energy between the energy levels. This spin-spin process can be characterized by using relaxation process. Nuclei in the higher energy state return to the lower state by emitting the radiation. At radio frequencies, re-emission is negligible. There are two main relaxation processes; Spin lattice (longitudinal) relaxation Spin spin (transverse) relaxation Spin lattice relaxation (T1) Nuclei which are in a sample create a complex magnetic field. The magnetic field caused by motion of nuclei within the lattice is called thelattice field. This lattice field has many components. Some of these components will be equal in frequency and phase to the Larmor frequency of the nuclei of interest. These components of the lattice field can interact with nuclei in the higher energy state and cause them to lose energy returning to the lower state. The energy that a nucleus loses increases the amount of vibration and rotation within the lattice resulting in a tiny rise in the temperature of the sample. The relaxation time,T1(the average lifetime of nuclei in the higher energy state) is dependent on the magnetogyric ratio of the nucleus and the mobility of the lattice. As mobility increases, the vibrational and rotational frequencies increase, making it more likely for a component of the lattice field to be able to interact with excited nuclei. However, at extremely high mobilities, the probability of a component of the lattice field being able to interact with excited nuclei decreases. Spin spin relaxation (T2) This is describing the interaction between neighbouring nuclei with identical precessional frequencies but differing magnetic quantum states. In this case, the nuclei can exchange quantum states; a nucleus in the lower energy level will be excited, while the excited nucleus relaxes to the lower energy state. There is nonetchange in the populations of the energy states, but the average lifetime of a nucleus in the excited state will decrease. This can result in line-broadening. Most of the nuclear systems don’t satisfy the conditions in negative temperatures. By looking at all these things we can conclude that although the phenomena of negative temperature is a fully valid concept in thermodynamics and statistical mechanics they have less important than phenomena of positive temperature. 1

Pros and cons of the Death Penalty Essay

Capital Punishment, legal infliction of death as a penalty for violating criminal law. Methods of execution have included such practices as crucifixion, stoning, drowning, burning at the stake, impaling, and beheading. Today capital punishment is typically accomplished by lethal gas or injection, electrocution, hanging, or shooting. The death penalty is the most controversial penal practice in the modern world. The United States stands apart from the general trends on capital punishment. It is the only Western industrialized nation where executions still take place. Furthermore, it is the only nation that combines frequent executions with a highly developed legal system characterized by respect for individual rights. Some of the pros and cons are as follows: Pros- Just Punishment- A punishment is just if it recognizes the seriousness of the crime. â€Å"Let the punishment fit the crime† is a generally accepted and sound precept. In structuring criminal sentences, society must determine what punishment fits the premeditated taking of innocent human life. To be proportionate to the offense of cold-blooded murder, the penalty for such an offense must acknowledge the inviolability of human life. Without a death penalty, the criminal law’s penalties will essentially â€Å"top out† and will not differentiate murder from other offenses. Only if the sentencing structure allows for a substantially greater penalty for murder will the range of penalties fully reflect the seriousness of ending the life of an innocent human being. Deterrence- The death penalty is also justified because of its deterrent effect, which saves the lives of innocent persons by discouraging potential murderers. Logic supports the conclusion that capital punishment is the most effective deterrent for premeditated murders. A capital sentence is  certainly a more feared penalty than a prison term. The lengths to which convicted murderers go to avoid imposition of this sentence clearly demonstrates this fact, as do interviews with prison inmates. To be sure, the death penalty does not deter all murders. But because a capital sentence is more severe than other penalties, it is reasonable to assume that its existence will lead at least some potential murderers to decide against risking execution. As the Supreme Court has observed, â€Å"There are carefully contemplated murders, such as the murder for hire, where the possible penalty of death may well enter into the cold calculus that precedes the decision to act.† Incapacitation- Capital punishment also serves to effectively prevent murderers from killing again. This incapacitation effect is particularly important because of the continuing risk posed by those who have already taken a human life. For example, according to data from the Bureau of Justice Statistics, of 52,000 state prison inmates serving time for murder in 1984, an estimated 810 had previously been convicted of murder. Had some of these murderers been given the death penalty for their first murders, innocent people would have been spared. . Only a capital sentence can permanently end the threat to others posed by the most serious murderers. The death penalty gives closure to the victim’s families who have suffered so much. It provides a punishment and deterrent for someone who’s already sentenced to life in prison. Prisoner parole or escapes can give criminals another chance to kill. Cons- Risk to the Innocent- The risk that an innocent person might be executed, Unlike all other criminal punishments, the death penalty is irrevocable,(IRREVERSIBLE) CAPITAL PUNISHMENT COSTS MORE THAN INCARCERATION A murder trial normally takes much longer when the death penalty is at issue than when it is not. Litigation costs – including the time of judges, prosecutors, public defenders, and court reporters, and the high costs of briefs – are mostly borne by the taxpayer. A 1982 study showed that were the death penalty to be reintroduced in New York, the cost of the capital trial alone would be more than double the cost of a life term in prison. It is barbaric and violates the â€Å"cruel and unusual† clause in the Bill of Rights,some people believe. We as a society have to move away from the â€Å"eye for an eye† revenge mentality if civilization is to advance. It sends the wrong message: why kill people who kill people to show killing is wrong. Some jury members are reluctant to convict if it means putting someone to death. The prisoner’s family must suffer from seeing their loved one put to death by the state. It is useless in that it doesn’t bring the victim back to life. The death penalty is racially biased against African Americans Statistical evidence conducted on cases of similar crimes found that African American defendants are over four times as likely to be executed as their White counterparts. A similar study noted that White defendants face almost no chance of execution when their victim is African-American. While African Americans make up only 13% of the U.S. population, over 40% of death-row inmates are African-American. In light of these gross inequalities, the continuation of capital punishment constitutes egregious discrimination. it is also true that those on death row come disproportionately from low-income and high-crime geographic areas. That such areas are disproportionately  populated by African Americans is a tragic correlation, painting a troubling portrait of a nation that lacks equality. Mistakes can be made, Advances in forensic medicine and DNA testing are leading to more and more exoneration’s of convicted criminals.

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